Rebecca Feygenson is an associate director in BRG’s Corporate Finance practice specializing in retail and consumer products.
She has a decade of global experience and has held both consulting and industry roles. Her expertise focuses on advising companies on major business transformation, long-term growth strategies, and improving profitability. She has significant experience in leveraging emerging technologies and using data and analytics to improve company product and customer strategies.
Ms. Feygenson has worked with numerous retailers and companies to advise on performance improvement including:
- Merchandising and category management
- Product strategy
- Merchandise planning
- Store operations and labor scheduling
- Consumer insights
- Cost reduction (SG&A) and organization structure optimization
Before joining BRG, Ms. Feygenson worked at Gap as a Product Strategy and Analytics manager. Earlier in her career, she worked as a senior consultant at a Big Four firm, advising large financial institutions on strategy, operations, and regulatory changes. She started her career by completing an analyst rotation program at a multinational investment bank and financial services company.
Product Strategy and Analytics Manager
Ernst & Young
Areas of Expertise
University of Pennsylvania, Wharton School
MBA, Entrepreneurship and Management, 2017
University of Pennsylvania
BA, Economics, 2009