Publication | BRG Retail

Retail Recovery

Darren Morrison and Rebecca Feygenson

October 1, 2020

Download a summary of the Retail Recovery series and learn more about key areas of focus for retail recovery and success for the rest for 2020 and beyond.

Retailers face lower revenues, decreasing demand, and shifting channel mix as a result of the economic slowdown. They will need to focus on costs levers to survive and thrive.

Retailers face declining revenues and decreasing demand in the face of the global pandemic and continued slowdown of economy. In addition, government safety and health mandates require companies to invest in new hygiene and sanitation standards to ensure both employee and customer safety. Companies must proactively evaluate and manage indirect expenses to align with the reduced revenue caused by store closures and declining consumer demand.

Indirect expenses are a significant part of the retail cost structure and include everything from shopping bags to computer software and services. These costs are addressable through third-party contracts, internal demand management, and corporate policies. Many of the contracts involve pricing or discounts based on volume thresholds that may no longer apply in the new business environment.

Read the individual entries in the series:


Related Professionals

Darren Morrison

Managing Director


Rebecca Feygenson

Associate Director

New York

Richard Maicki

Managing Director

New York

Keith Jelinek

Managing Director

Los Angeles, Century City

Michael Casey