Publication | BRG Holiday Retail Outlook Report
Retail Perspective: Precision Needed to Beat Mediocre Outlook
BRG’s 2016 holiday retail outlook report presents the findings of an online survey of US adult shoppers, examining the impact of value shopping, channel shift, technology, mobility/delivery, and the rise of millennial spending power on the holiday retail landscape.
… the retail terrain today presents an array of ever-changing and difficult challenges that can threaten a retailer’s existence. Retail survival demands creativity in tackling a shifting consumer mindset, disruptive technologies, and competitive pressures that did not exist ten years ago—or perhaps even six months ago. This is the world of retail today: a business survival test in all aspects of a company’s operation.