Insights
publication | BRG

Beyond the Hype: How to Make Responsible Bets on AI

December 2025

Healthcare is entering its third wave of transformation: from digitization to automation to intelligence.

After two decades of building digital foundations—EHRs, revenue cycle platforms, shared services, and outsourcing—the industry has tapped most of the gains from infrastructure and traditional RPA, which struggled with complex data and patient-facing processes.

We now see AI and agentic systems reshaping the healthcare landscape with promises of more affordable transactions as well as new models of care and operations where judgment, personalization, and continuous learning can drive value creation.

Prepare for what's next.

ThinkSet magazine, a BRG publication, provides nuanced, multifaceted thinking and expert guidance that help today’s business leaders adopt a more strategic, long-term mindset to prepare for what’s next.