Greentarget and BRG Win Gold MarCom Award for ThinkSet Magazine

Greentarget today announced that the firm, in partnership with its client BRG, was awarded a gold medal at the 2025 MarCom Awards in the “Publications | Magazine | Corporate” category. The firms were jointly recognized for their work on BRG’s ThinkSet magazine, particularly its Spring 2025 “Antitrust Across the Atlantic” issue.

ThinkSet aims to provide nuanced, multifaceted thinking and expert guidance to help organizations adopt a more strategic, long-term mindset. Each quarter, BRG releases an issue featuring Q&As, infographics, op-ed style pieces and more, devoted to analyzing an emerging theme from different angles in the business landscape. The “Antitrust Across the Atlantic” issue considered whether a new era of antitrust and competition policy is on the horizon, with nine articles from 12 BRG experts around the world and a podcast with David Teece, BRG’s cofounder and chairman emeritus.

“In professional services, thought leadership can seem endless—and separating your best content from that of competitors requires a strategic plan to highlight insights with the greatest relevance, utility, urgency and novelty,” said Joe Eichner, Vice President of Greentarget’s Content & Editorial team. “That’s been our North Star with ThinkSet, and I look forward to continue working with our excellent partners at BRG to create the high-impact content ThinkSet readers have come to expect.”

MarCom is administered by the Association of Marketing and Communication Professionals. The MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. The award-winning issue of ThinkSet drew on BRG’s leading Antitrust & Competition practice to introduce a collection of global insights on shifting competition policies, the impact of new technologies on antitrust enforcement and burgeoning market trends across the U.S., EU, U.K., Asia-Pacific and Africa.

“Since its inception in 2017, ThinkSet has evolved to become a go-to resource for some of BRG’s best thought leadership,” said Matthew Caselli, Editor-in-Chief of ThinkSet and Senior Content Manager at BRG. “The content in this and other issues exemplifies that in-depth thinking on complex topics does not have to be filled with dense, jargon-filled text. Our goal, in collaboration with Greentarget, is to craft clear, succinct and engaging content that doesn’t waste our business audience’s most valuable asset: time.”

The next issue of ThinkSet—a 2026 outlook series—will be released later this fall.