Publication | BRG Retail

COVID-19 Drives Need for Forward-Looking, Scenario-Based Sales Forecasting

Keith Jelinek, Rick Maicki, Darren Morrison, and Michael Casey

August 28, 2020

Retailers face extraordinary challenges in forecasting the sales impact of COVID-19. Store closures and the prospect of another round of shutdowns will force retail executives to stress-test sales and cash-flow forecasts based on various reopening scenarios.

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Darren Morrison

Managing Director