Insights
Publication | BRG Retail
COVID-19 Drives Need for Forward-Looking, Scenario-Based Sales Forecasting
Keith Jelinek, Rick Maicki, Darren Morrison, and Michael Casey
August 28, 2020
Retailers face extraordinary challenges in forecasting the sales impact of COVID-19. Store closures and the prospect of another round of shutdowns will force retail executives to stress-test sales and cash-flow forecasts based on various reopening scenarios.