Insights
Publication | BRG
Margin Challenges Wait for Retailers in Their Quest to Drive Sales
Keith Jelinek, Rick Maicki, Darren Morrison, and Michael Casey
November 24, 2020
The evolution of retail driven by COVID-19 has retailers on a tightrope.
Competitive dynamics in today’s environment place more pressure on margins than ever before. Companies will face challenges during the holiday period and into 2021 as they work to execute a successful omni-channel retail strategy. Merchandising and marketing teams must work together to create compelling offers to entice customers and drive sales while protecting margins and profitability.