Insights

Publication | BRG

Margin Challenges Wait for Retailers in Their Quest to Drive Sales

Keith Jelinek, Rick Maicki, Darren Morrison, and Michael Casey

November 24, 2020

The evolution of retail driven by COVID-19 has retailers on a tightrope.

Competitive dynamics in today’s environment place more pressure on margins than ever before. Companies will face challenges during the holiday period and into 2021 as they work to execute a successful omni-channel retail strategy. Merchandising and marketing teams must work together to create compelling offers to entice customers and drive sales while protecting margins and profitability.

Read the full alert from Keith Jelinek, Rich Maicki, Darren Morrison, and Michael Casey.

Professionals

Related Professionals

Keith Jelinek

Managing Director

Los Angeles, Century City

Richard Maicki

Managing Director

New York

Darren Morrison

Managing Director

Chicago

Michael Casey

Director

Boston