Insights
publication | BRG

Margin Challenges Wait for Retailers in Their Quest to Drive Sales

November 24, 2020
Intelligence That Works

The evolution of retail driven by COVID-19 has retailers on a tightrope.

Competitive dynamics in today’s environment place more pressure on margins than ever before. Companies will face challenges during the holiday period and into 2021 as they work to execute a successful omni-channel retail strategy. Merchandising and marketing teams must work together to create compelling offers to entice customers and drive sales while protecting margins and profitability.

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