Publication | BRG
Margin Challenges Wait for Retailers in Their Quest to Drive Sales
Keith Jelinek, Rick Maicki, Darren Morrison, and Michael Casey
The evolution of retail driven by COVID-19 has retailers on a tightrope.
Competitive dynamics in today’s environment place more pressure on margins than ever before. Companies will face challenges during the holiday period and into 2021 as they work to execute a successful omni-channel retail strategy. Merchandising and marketing teams must work together to create compelling offers to entice customers and drive sales while protecting margins and profitability.