Publication | GE Reports

Here’s What You Need to Do When Computer Models Get Things Wrong

Bruce Cuthbertson and Phil Rowley

June 30, 2016

Bruce Cuthbertson and Phil Rowley write about how executives may apply abductive reasoning and creative insight to areas like shifting markets, new technologies, changing customer behaviors, and global political regulatory changes.

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Philip Y. Rowley

Executive Director & Chief Revenue Officer

San Francisco Bay Area