Consumer Protection, Product Liability & Environment
BRG experts and consultants deploy their deep knowledge of economics, marketing, and consumer behavior, alongside sophisticated analytical tools, to help clients resolve complex disputes and challenges.

BRG experts have significant experience providing expert and consulting services on matters related to consumer fraud, product liability, product misrepresentation/mislabeling, product defects, false advertising and deception, disclosure practices, data privacy and data breach, violations of the False Claims Act, toxic torts, and environment and natural resources.
We have worked extensively across numerous industries, including consumer goods and services; e-commerce and retail; fashion, media, and entertainment; healthcare, pharmaceuticals, and medical products; technology; environment and agriculture; building products; chemicals; automotive products; and financial products such as cryptocurrency.
We rely on a broad range of analytical tools and methods. We have expertise in designing and evaluating consumer surveys and experiments; and developing and implementing rigorous, state-of-the-art content analysis of marketing and other messages, including large textual data from social media to assess consumer behavior and decision-making processes. We also have extensive experience in econometric modeling, spatial analysis, and other statistical methods to inform class certification, liability issues, and damages estimation.
In addition to BRG’s in-house expertise, we enjoy close connections with highly credentialed academics and experienced industry and government leaders whom we partner with to uniquely address the needs of every case.
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False Advertising & Consumer Fraud
BRG experts combine a deep understanding of actual market behavior, relevant economic theory, and sound empirical research to advise counsel in consumer protection matters including class action litigation. BRG experts routinely examine issues associated with potential conflicts between class members and claimed impact and damages, and whether proposed class members share common issues suitable for class-wide resolution, including under “benefit-of-the-bargain” and “overpayment” theories of harm. As part of such analyses, we often rely on high- volume microdata reflecting purchases (e.g., price and sales data) and apply rigorous statistical approaches (e.g., regression techniques) where appropriate.
Using empirical tools such as surveys, conjoint analysis, natural experiments, and content analysis, BRG experts also address issues of exposure, perception, and materiality. We address, for example, whether all members of a proposed class were similarly exposed to, or affected by, an alleged misrepresentation and whether proposed class members relied on the statements at issue in making their purchase decisions.
We have also advised counsel on issues related to consumer decision-making and purchase behavior in actions brought by regulatory agencies, including the Federal Trade Commission and state attorneys general, under consumer protection laws related to deceptive business practices including use of dark patterns, auto-renewal, retail-pricing claims, and privacy disclosures.