Robert Zeithammer is a professor of Marketing at UCLA Anderson School of Management. He is an expert in consumer preference measurement techniques, with specific expertise in using surveys such as conjoint analysis and demand estimation to quantify consumer behavior. In addition, he is an expert on auction and bidding data, informed by his research in advancing the understanding of consumer and institutional auction markets, most recently the market for online digital advertising.
Over the last ten years, Professor Zeithammer has served as an expert in copyright infringement and consumer product–labeling cases. He also has experience testifying on consumer privacy in the context of online advertising, deceptive advertising, and deceptive consumer disclosures. His research has been published in the Journal of Marketing Research, Management Science, Quantitative Marketing and Economics, and Marketing Science.
Professor Zeithammer may be contacted by email through Kristina Shampanier, a managing director at BRG.
Employment History
UCLA Anderson School of Management
Professor of Marketing, 2018–present
Associate Professor of Marketing, 2013–2017
Assistant Professor of Marketing, 2007–2013
University of Chicago Graduate School of Business
Assistant Professor of Marketing, 2003–2007
Education
MIT Sloan School of Management
PhD, Management Sciences, 2003
University of Pennsylvania
MA, Mathematics, 1998
BA, Economics and Mathematics (summa cum laude), 1998