Ravi Dhar

Professor Ravi Dhar is the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights at the Yale School of Management. He also has an affiliated appointment as professor of psychology in the Department of Psychology at Yale University.

Professor Dhar is an expert in consumer behavior, branding, marketing management, and marketing strategies. He has been involved in pioneering work in understanding the factors that influence how consumers think and decide.

Professor Dhar has testified in numerous trials and depositions, often with respect to carrying out and rebutting surveys. Those cases involve allegations of false advertising, product defects, trademark infringement, class action, antitrust, and competition. He has served as a consultant to dozens of Fortune 100 companies—across industries including consumer packaged goods (CPG), healthcare, high technology, financial services, and luxury goods—on developing best practices for generating and using customer insights.

Professor Dhar has published more than seventy-five articles and serves on the editorial boards of leading marketing journals. His research and teaching has been honored with awards including the Distinguished Scientific Contribution Award of the Society for Consumer Psychology, the Distinguished Alumnus Award from the Indian Institute of Management, and the Yale School of Management Alumni Association Teaching Award. His work has been frequently mentioned in Business Week, The New York Times, The Financial Times, The Wall Street Journal, The Economist, USA Today, and other media.

Professor Dhar may be contacted by email through Kristina Shampanier, a managing director at BRG.