David Bell

David Bell is an expert in consumer choice behavior, e-commerce and digital marketing, market response modeling, and empirical analysis of demand. He has over twenty years of experience in litigation consulting and has testified in court and at arbitration, working on behalf of both plaintiffs and defendants. Dr. Bell has worked on trademark and patent infringement cases, as well as class action, consumer protection, false advertising, pricing, product feature disputes, and theft of intellectual property. His experience spans a variety of products and industries, including business-to-business services, consumer products, digital and social media, insurance and finance, professional services, and social networks.

Dr. Bell is the author of Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One. He has published in premier peer-reviewed journals in the field of marketing, as well as in Journal of Econometrics, Annals of Applied Statistics, and practitioner-oriented journals such as MIT Sloan Management Review.

During his twenty years in academia at The Wharton School of the University of Pennsylvania, MIT, and the University of California, Los Angeles, Dr. Bell focused his teachings and studies on digital marketing. He received research awards from the Institute for Operations Research and the Management Sciences (INFORMS) including the Frank M. Bass Outstanding Dissertation Award, John D.C. Little Best Paper Finalist Award, Marketing Science Long Term Impact Finalist Award, and Best Operations Management Paper in Management Science Finalist Award.

Dr. Bell may be contacted by email through Kristina Shampanier, a managing director at BRG.