Sound Advice: Surveys in Consumer Class Actions
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Ceren Canal Aruoba and Dr. Kristina Shampanier recently joined the American Bar Association Litigation Section Class Actions & Derivative Suits Committee’s Sound Advice podcast. They explore how empirical research methods—such as surveys and experiments, including conjoint analysis—are used to assess consumer perception and behavior in the context of false advertisement and product liability class actions. Ms. Canal Aruoba and Dr. Shampanier delve into how researchers measure how consumers interpret and act upon packaging, advertising claims, and product features, including in the but-for world, where certain claims are removed or disclaimers added.
Listeners will gain a deeper understanding of how marketing research methods can be applied in consumer protection litigation, particularly in cases involving false advertising, material misrepresentations, and product defects. The podcast highlights the importance of evaluating exposure, perception, and materiality (i.e., influence on purchasing decisions) in such contexts. Whether you are a legal professional, marketing expert, or researcher, this podcast offers valuable insights into the intersection of law, consumer psychology, and empirical evidence.
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