News | Citeline
"Made in USA" Claims in Beauty Grabbing Attention of FTC, Class Action Plaintiffs
August 14, 2025
Kristina Shampanier and Ceren Canal Aruoba recently discussed the rising risks and economic costs associated with “Made in USA” claims in the personal care and beauty industries. They emphasized heterogeneity in consumer preferences and perception, legal risks, the cost of compliance, and strategic caution while underscoring the importance of substantiated marketing claims to avoid legal and financial consequences.
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