Publication | Journal of the Patent & Trademark Office Society

The Use of Conjoint Analysis in High-Stakes Litigation

George Derpanopoulos, Jaci Overmann, and C. Paul Wazzan

August 17, 2022

A Historical Review up to Navarro et. al. v. Procter and Gamble, Which Withstood a Rigorous Daubert Challenge

Paul Wazzan coauthored an article that reviews the mechanics of conjoint analysis; briefly summarizes recent matters where the approach was used and accepted (or rejected) by courts; draws inferences based on these cases; and presents a recent case where conjoint analysis was successfully used, resulting in a detailed court opinion.

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This article was published while Dr. Wazzan was employed at a prior firm.


Related Professionals


C. Paul Wazzan

Managing Director

Los Angeles, Century City