The Menopausal Care Market (Volume 2)

The menopausal care market is gaining attention, and payers are recognizing value in the menopausal period as a tool to reduce costs and improve outcomes. Decreased estrogen levels can raise risks for certain health problems; have negative impacts on bone health, cardiovascular, cognitive, and immune function; and potentially cause depression, insomnia, and other issues.

Approximately 70 percent of women ages 45 to 55 have left or are considering leaving their primary care provider/OBGYN due to frustration with menopausal care, according to BRG’s tracking survey. In an effort to target this market, the number of menopause-focused care startups is growing, and employers are increasingly offering menopausal care benefits.