Publication | BRG

Holiday Considerations for Short-Term Allocation

Keith Jelinek, Rick Maicki, Darren Morrison, and Michael Casey

November 6, 2020

More than ever, allocation strategies and methods need to be responsive to the current environment.

Retailers always face decisions that will have a critical impact on overall sustainability. Some of the most important are product considerations for store allocation as we head into the final holiday push. This year has been different than any other we have experienced and requires fresh thinking with strategies and tactics as we head into the next six to seven weeks.

Read the full alert.


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Darren Morrison

Managing Director