Insights
publication | Healthcare Business Today

Confronting the AI Trust Issue

October 11, 2026

Healthcare organizations are exploring artificial intelligence’s potential to improve care and ease operational pressures, but trust remains a significant barrier to adoption. Concerns about privacy, workforce impacts, and whether AI delivers meaningful value are shaping how clinicians and patients respond to these technologies.

The challenge is not simply getting people to use AI but giving them a reason to trust it.

With clinical time stretched and patient information fragmented across care settings, Jen Langusch and Jeff Goldsmith consider where AI can demonstrate its usefulness before asking users to embrace broader changes. The authors explore how healthcare can build trust in AI through tangible benefits for clinicians and patients and why demonstrated value matters more than adoption alone.

Prepare for what's next.

ThinkSet magazine, a BRG publication, provides nuanced, multifaceted thinking and expert guidance that help today’s business leaders adopt a more strategic, long-term mindset to prepare for what’s next.