Insights

Publication | IESE Insight

A Model for Success

Q1 2017

David Teece writes about key elements of good business model design, including value proposition, a revenue model, and a cost model.

“The correct path depends on the nature of the product or service, how customers use it, how attached they become to it, and what substitutes are available.”

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Professionals

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David J. Teece

Chairman & Principal Executive Officer

San Francisco Bay Area