Insights
publication | IESE Insight

A Model for Success

Q1 2017
Intelligence That Works

David Teece writes about key elements of good business model design, including value proposition, a revenue model, and a cost model.

“The correct path depends on the nature of the product or service, how customers use it, how attached they become to it, and what substitutes are available.”

Read the article.

Visit the publication website.

Prepare for what's next.

ThinkSet magazine, a BRG publication, provides nuanced, multifaceted thinking and expert guidance that help today’s business leaders adopt a more strategic, long-term mindset to prepare for what’s next.