Ethics of Wearable Technology: Privacy, PHI and IP Considerations
Ceren Canal Aruoba will join the the Patent & Trademark Office Society in a webinar on “Ethics of Wearable Technology.” Panelists will examine privacy, security, and ethical issues surrounding health and fitness monitoring devices; and explore vulnerabilities in the data these devices collect, laws and regulations governing their use, and ethical responsibilities lawyers face when advising clients about associated risks.
Ms. Canal Aruoba will provide an expert’s perspective on data breach and privacy cases. She will discuss methods to value personal information on the plaintiff’s side and arguments defendants have presented to rebut those. She also will review what courts have concluded recently about these expert analyses and issues raised regarding personal information, privacy expectations, and consumer behavior.
Ms. Canal Aruoba’s recent presentations on this topic include:
- Presented to American Bar Association’s (ABA) Cybersecurity Task Force during January 2026 monthly business meeting
- Delivered as part of the ABA webinar “They Know if You’ve Been Sleeping: Ethical and Cybersecurity Aspects of Privacy Risks with Health Trackers” in February 2026
- Presented during program for students, faculty, and staff at University of California, Berkeley Law in February 2026
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