Shana (Logue) Goetz has over twenty years of experience in the healthcare industry, working with healthcare providers and health insurers on a variety of initiatives including dispute resolution, compliance, and performance improvement.
She serves as a marketing business development director for the healthcare practice at BRG. In this role, she must understand the scope of consulting services offered by the dozens of experts on the healthcare team and connect this expertise with emerging issues and client-specific needs. She is charged with leading collaborative strategic business development teams for the practice, each involving multiple workstreams focusing on market research, outreach and reporting. Her marketing role includes facilitating sponsorships, advertising, proposals, social media presence, events, and conferences.
Ms. Goetz previously served as director of the Mission Control Office at a multihospital system in Austin, Texas. She led a team of five consultants in identifying and implementing value propositions to increase revenues, reduce costs, and measure ongoing direct impact to the bottom line. While she was in this role, the system realized $37 million in bottom-line impact through value propositions.
Ms. Goetz also was with a specialized expert services firm, where she worked with clients on health insurer/healthcare provider disputes, revenue cycle performance improvement, and HIPAA privacy compliance. She served as the market leader for new business development for the southwestern United States (Texas, Colorado, Oklahoma, New Mexico, Arizona, and Utah).
Seton Family of Hospitals
Director, Mission Control Office
BKD Janus Healthcare
University Hospital, Denver|
Areas of Expertise
University of Colorado
MBA, MSHA, 1998
University of Texas