Nathan Novemsky

Nathan Novemsky is a professor of marketing at the Yale School of Management and a professor of psychology in the Department of Psychology at Yale University. He is an expert in the psychology of judgment and decision-making. He has consulted on numerous legal cases involving how individuals interpret information they see in the media and other contexts. He has offered expert testimony in areas including deceptive advertising, defamation, and consumer’s understand of contracts. Professor Novemsky teaches managers how to use the latest thinking from behavioral science to maximize their chances of making good long-term decisions. He is widely published on topics that include how people make judgments and decisions based on the information in front of them, how they know what they like, how the way they frame decisions affects the choices they make, how they choose and evaluate gifts, how their goals influence their behavior, and other topics in judgment and decision-making.

Professor Novemsky is an active member of the Yale Center for Customer Insights, where he collaborates with practitioners to develop new insights into customer behavior that are both relevant to practitioners and new to the academic literature.

Professor Novemsky may be contacted by email through Kristina Shampanier, a managing director at BRG.