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5 Years After Pandemic Lockdowns, Is Retail Back to Normal?

March 24, 2025
Intelligence That Works

The pandemic lockdowns began five years ago, but retailers are unsure if we have fully returned to normal due to volatile consumer behavior. Joe Schmitt offers insight on the difference between purchasing power pre- and post-pandemic to contextualize consumer trends.

Read his commentary.

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ThinkSet magazine, a BRG publication, provides nuanced, multifaceted thinking and expert guidance that help today’s business leaders adopt a more strategic, long-term mindset to prepare for what’s next.