Publication | Edward Elgar

Handbook of Marketing Analytics

Michael P. Akemann, Rebbecca Reed-Arthurs, and J. Douglas Zona

March 30, 2018

Mike Akemann, Rebbecca Reed-Arthurs, and Doug Zona coauthored a chapter on “Conjoint Analysis: Applications in Antitrust Litigation.” They outline some basic considerations and implementation strategies regarding the use of consumer surveys and conjoint analysis in the context of complex litigation. They also describe two applications of these techniques in antitrust disputes in the payment card and infant formula supplements industries.

Find out more about the publication.

BRG Experts

Related Professionals

Michael Akemann

Managing Director

San Francisco Bay Area

Rebbecca Reed-Arthurs

Managing Director

San Francisco Bay Area