Photo of Richard  Vitaro

Richard Vitaro

Managing Director


Richard Vitaro is an impact-focused advisor who advises clients on achieving step-change and sustainable improvements in performance. He has successfully led more than 150 engagements for 85 clients and is recognized as a trusted partner by senior management, boards, and private equity sponsors in time-sensitive, complex, and critical situations. His specific areas of expertise include:

  • M&A due diligence/post-merger integration
  • Organic growth initiatives (pricing, sales force effectiveness, customer engagement)
  • Supply chain/operational transformation
  • Store operations
  • SG&A/organizational optimization

Mr. Vitaro’s selected case experience includes:

  • Strategic planning for a $1 billion CPG company, leading to analysis of more than 30 strategic options and two bolt-on acquisitions
  • Post-merger integration for a $7 billion global retailer, leading to more than $200 million in synergies in a shorter time frame than planned
  • Omni-channel/customer analytics for a $1 billion retailer, leading to a focus to reduce customer churn
  • Pricing for a $1 billion distributor, leading to increased margin and better process
  • Vertical integration manufacturing strategy for a $1 billion retailer, leading to pursuit of an acquisition over time
  • Operational transformation for a $3 billion wholesaler, leading to more than $100 million in annual savings
  • Company-wide transformation of a $250 million business unit, leading to a 1,000-basis-point increase in EBITDA
  • Store operations improvements for a $7 billion retailer, leading to an increase of comparable sales and lower cost
  • SG&A improvements for a $13 billion retailer, leading to a 10-percent savings in less than four months

Mr. Vitaro received six awards from colleagues at previous firms for superior client service: an Achievements in Excellence individual award (he was the only NA consultant to receive the award in 2014), four Achievements in Excellence team awards, and a Professional Excellence Award.

A recognized functional and industry expert, Mr. Vitaro has been quoted in leading business press, such as The Wall Street Journal, Strategy & Business, and He has served as a featured speaker at forums such as the Capital Roundtable, Association for Corporate Growth, and National Retail Federation. Additionally, he served as a leading author on numerous thought leadership pieces, including a joint study on key retail and consumer goods trends.


University of Chicago
MBA, 1994

US Naval Academy
B.S., 1987

Employment History

2005 - 2016

2004 - 2005

2002 - 2004

The Parthenon Group
Senior director
2001 - 2002

2000 - 2001

Booz Allen & Hamilton
Senior associate
1995 - 2000

MBA finance intern

US Navy
1987 - 1994

News & Insights

Selected Publications

Seminars & Speaking Engagements