Retail Outlook 2019: It’s Never Too Early to Talk about Holiday Shopping
Let’s look at a fairly typical Black Friday consumer of 2018—in this case a female shopper—who started her shopping the Monday before Thanksgiving. Browsing online over lunch, she spotted and jumped on some great deals to make an early dent in her Christmas shopping. A day later, passing by a neighborhood storefront, she caught a glimpse of a shirt she simply had to have. She kept walking, but quickly made the purchase using her phone’s shopping apps.
On Black Friday, our shopper visited her favorite department stores, where many items were marked off 30 percent to 40 percent. The rest of the weekend and into Cyber Monday, she monitored her favorite brands online and on her phone, pouncing whenever she encountered a deal too good to pass up.