The Iceberg Effect: Revisiting the Market Approach for IP Valuations
October 23, 2015
David A. Kennedy, William Kerr, and Cathy Lawton
This article first appeared in IAM Yearbook 2016: Building IP in the 21st Century, a supplement to Intellectual Asset Management, published by Globe Business Media Group - IP Division. To view the guide in full, please go to www.iam-media.com.