Publication | Chain Store Age
The Future of Bricks-and-Mortar in a Turbulent Retail Environment
Keith Jelinek, Adam Malpocher, and David Owen
Retail has reached a tipping point. Omnichannel shopping is no longer the “new thing” — it is THE THING. Demographics and technology have permanently altered consumer behavior, and retailers have felt the impact in an unprecedented manner.
In today’s environment, proactive management of the store portfolio is not an option—companies must actively pursue a forward-looking, dynamic, and data-centric approach to design the optimal store portfolio to ensure ongoing viability.