Publication | BRG
Shipping Networks Primed for Challenges during 2020 Holiday Shopping
Rick Maicki and Drew Goins
With COVID-19 cases continuing to rise, the accelerated shift to online buying is poised to increase as consumers shy away from crowded in-store holiday shopping, resulting in a formidable holiday shipping spike.
Heading into the fall and holiday season, the combination of consumers’ unwillingness to shop in crowded stores, local laws and health guidelines limiting indoor capacity, and store closures stemming from bankruptcies and potential COVID issues will drive a record level of online purchases. Retailers’ distribution centers and their logistics partners do not have the physical capacity to handle this increase; they must develop plans to support the much-needed holiday sales.