Publication | BRG
Retailers Challenged to Fulfill Demand and Meet Customer Expectations
COVID-19 has driven changes in consumer buying habits, shifting purchases online and increasing expectations for omni-channel fulfillment options. These new expectations are requiring action from retailers’ operations to fulfill demand in a seamless and cost-effective manner.
Fulfillment strategies and methods need to react to the evolving demands of the customer. Read BRG Retail’s new alert to learn about issues, key challenges for retailers, retail imperatives, and most importantly the call to action. As customers continue to shift purchases to traditional online and new fulfillment methods, seeking to reduce in-person interactions and avoid crowds, retailers must develop a comprehensive but agile suite of fulfillment capabilities to serve customers, balance capacity, and manage profitability.