Publication | BRG Retail

The COVID-19 Pandemic Has Forced Structural Change in How Retailers Serve Their Customers

Rick Maicki, Keith Jelinek, and Drew Goins

June 12, 2020

Shifts in consumer preferences require new approaches to fulfillment strategies for retailers

Retailers need to pivot quickly and adapt fulfillment networks to capture consumer demand

The global pandemic forced store closures in all but “essential businesses,” and stay-at-home requirements across the country have brought about a step-function shift in retail channel mix: away from traditional bricks-and-mortar stores to ecommerce. During the COVID-19 period (starting in early March), ecommerce sales have increased over 50 percent.

Read the full alert.

Read part 1part 2, and part 3 of the Retail Recovery series.

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Related Professionals

Keith Jelinek

Managing Director

Los Angeles, Century City

Richard Maicki

Managing Director

New York

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