Publication | BRG Retail
The COVID-19 Pandemic Has Forced Structural Change in How Retailers Serve Their Customers
Rick Maicki, Keith Jelinek, and Drew Goins
Shifts in consumer preferences require new approaches to fulfillment strategies for retailers
Retailers need to pivot quickly and adapt fulfillment networks to capture consumer demand
The global pandemic forced store closures in all but “essential businesses,” and stay-at-home requirements across the country have brought about a step-function shift in retail channel mix: away from traditional bricks-and-mortar stores to ecommerce. During the COVID-19 period (starting in early March), ecommerce sales have increased over 50 percent.