How the Fitness Industry Can Recover from COVID-19

Hybrid models lead the list of smart strategies for fitness operators as they grapple with changing consumer habits and the Delta variant.

The fitness industry, like many others, was upended by the coronavirus pandemic. Things started to stabilize in recent months, but the Delta variant is changing the game. Mark Laber provides insight on COVID-19’s lasting lessons for the industry, how consumers have changed—possibly for good—and what investors are thinking.

Read Mr. Laber’s related paper, Getting Back in Shape: Fitness Industry’s Path to COVID Recovery in 2021.