Insights
News | Retail Touchpoints
How Smaller Assortments, Lower Inventory Levels Can Maximize Post-COVID Success
Adam Blair
November 3, 2020
Keith Jelinek and Rick Maicki discuss key retail topics, including:
- Maximizing sales during the elongated holiday season by bundling promotional offers and focusing on already-loyal shoppers
- Why marketing, merchandising, and operations teams must work together more closely than ever this holiday season
- Suggestions for cutting operational costs by aligning service levels with lower store foot traffic
- Why retailers must keep an eye on the customer experience as it relates to newer fulfillment methods, such as BOPIS (buy online, pick up in store) and curbside pickup