Report Identifies Holiday Shopping Challenges

A recent article reviewed BRG’s 2016 holiday retail outlook report, Retail Perspective: Precision Needed to Beat Mediocre Outlook, which identified five major challenges facing retailers as they head into the holiday season: reigniting loyalty programs; catering to local preference; accentuating visual merchandising displays; improving store planning and execution; and transforming the shopping experience to resonate with today’s shoppers.