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News | Chain Store Age

Exclusive Q&A on BTS Trends

August 4, 2022

Keith Jelinek discusses how retailers must adapt to supply chain, technology, and consumer demand circumstances to best ensure profitability and customer satisfaction in their back-to-school campaigns. He also comments on sales and supply chain trends, how retailers can use technology and strategy, and how the upcoming holiday season is shaping up.

Read the full Q&A.

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Keith Jelinek

Managing Director

Los Angeles, Century City