2021 Holiday Retail Forecasts and Predictions

Another holiday season is approaching. With the rise of the Delta variant, retailers still have a lot of uncertainty to contend with when crafting their holiday retail strategies.

“The keys to success for retailers will be preparing stores and digital channels, keeping key items—and alternatives—in stock, offering compelling promotions and managing orders alongside persistent shipping issues due to FedEx and UPS capacity constraints and surcharges,” says Rick Maicki.

To counter supply chain obstacles, retailers should be prepared to market and sell gift cards, which, according to BRG research, are on 50% of consumer shopping lists.

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