Preparing for Holiday 2020 - Successful Strategies and Tactics

Final preparations are being made for the Holiday 2020 shopping season. This one promises to be different than any we have experienced. Consumer shopping patterns and engagement preferences have changed. Retailers and direct-to-consumer companies will require flexible strategies and tactics to adapt to changing dynamics and demands to navigate a profitable fourth quarter.

Darren Morrison shared best practices around:

• Customer engagement
• Product flow
• DTC fulfillment
• Local fulfillment
• Store labor