Global Brand Protection: Challenges and Opportunities


December 8, 2015

Stefan Boedeker discussed trends in how experts and consultants may use surveys to assess brand confusion, as well as damages elements brand owners may claim if it comes to litigation. The three-person panel reviewed leading issues and best practices in global brand protection, including discussions of gray-market issues and strategies, counterfeit products in the marketplace, and the impact of brand protection litigation.


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Stefan Boedeker

Managing Director

Los Angeles, Century City, Washington, DC, Las Vegas