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Richard Vitaro

Managing Director


Richard Vitaro is an impact-focused advisor who advises clients on achieving step-change and sustainable improvements in performance. He has successfully led more than 150 engagements for 85 clients and is recognized as a trusted partner by senior management, boards, and private equity sponsors in time-sensitive, complex, and critical situations. His specific areas of expertise include:

  • M&A due diligence/post-merger integration
  • Organic growth initiatives (pricing, sales force effectiveness, customer engagement)
  • Supply chain/operational transformation
  • Store operations
  • SG&A/organizational optimization

Mr. Vitaro’s selected case experience includes:

  • Strategic planning for a $1 billion CPG company, leading to analysis of more than 30 strategic options and two bolt-on acquisitions
  • Post-merger integration for a $7 billion global retailer, leading to more than $200 million in synergies in a shorter time frame than planned
  • Omni-channel/customer analytics for a $1 billion retailer, leading to a focus to reduce customer churn
  • Pricing for a $1 billion distributor, leading to increased margin and better process
  • Vertical integration manufacturing strategy for a $1 billion retailer, leading to pursuit of an acquisition over time
  • Operational transformation for a $3 billion wholesaler, leading to more than $100 million in annual savings
  • Company-wide transformation of a $250 million business unit, leading to a 1,000-basis-point increase in EBITDA
  • Store operations improvements for a $7 billion retailer, leading to an increase of comparable sales and lower cost
  • SG&A improvements for a $13 billion retailer, leading to a 10-percent savings in less than four months

Before joining BRG, Mr. Vitaro spent nearly 20 years in senior client leadership roles at business and management consulting firms, primarily serving retail and consumer goods companies, along with significant experience in engineered products, industrial, chemicals, and business services. In addition to his consulting experience, he led a private equity–owned, middle market–diversified food manufacturing and distribution business in a full turnaround situation and helped position the company for future growth. Earlier, he served as a line officer in the US Navy.

Mr. Vitaro received six awards from colleagues at previous firms for superior client service: an Achievements in Excellence individual award (he was the only NA consultant to receive the award in 2014), four Achievements in Excellence team awards, and a Professional Excellence Award.

A recognized functional and industry expert, Mr. Vitaro has been quoted in leading business press, such as The Wall Street Journal, Strategy & Business, and He has served as a featured speaker at forums such as the Capital Roundtable, Association for Corporate Growth, and National Retail Federation. Additionally, he served as a leading author on numerous thought leadership pieces, including a joint study on key retail and consumer goods trends.


University of Chicago
MBA, 1994

US Naval Academy
B.S., 1987

Employment History

2005 - 2016

2004 - 2005

2002 - 2004

The Parthenon Group
Senior director
2001 - 2002

2000 - 2001

Booz Allen & Hamilton
Senior associate
1995 - 2000

MBA finance intern

US Navy
1987 - 1994

News & Insights

Selected Publications


Areas of Expertise