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Annika Steiber

Managing Director


Annika Steiber is an international authority and frequent lecturer in the area of management for the digital era. She has a Ph.D. in management of technology and brings 20 years of experience in strategy, marketing, sales, product management, and general operations roles. She has proven expertise in developing and operationalizing strategy, rebranding and transforming enterprises, accelerating innovation within firms and organizations, and executive coaching. She has served in top executive positions for both billion-dollar companies and startups. Her business and consulting experience spans industries including high tech, healthcare, higher education, manufacturing, transportation, utility, and financial services.

Ms. Steiber develops and uses best-practice and world-leading methodologies for world-class business results and industry leadership. She is the author of two management books (The Google Model–Management for Continuous Innovation in a Rapidly Changing World and The Silicon Valley Model–Management for Entrepreneurship) and several awarded and quoted research papers on corporate innovation.


Chalmers University of Technology
PhD., Management of Technology, 2012
Technology Licentiate, 1995
MSc., 1993

Employment History

Founder and CEO
2012 - present

Santa Clara
Adjunct professor
2015 - Present

Ocean Observation
Sales and marketing director
2009 - 2010

Marketing director
2006 - 2009

Xlent Consulting Group
Marketing and sales director
2002 - 2006

Marketing and product management director
2000 - 2002

Wireless Matrix

Head of strategy development
1997 - 2000

Senior consultant
1995 - 1997


Professional Affiliations

  • MOOI Forum 
  • ISPIM (International Society for Professional Innovation)
  • Innovationsledarna
  • SIS (Swedish Standard Institute)
  • Research Gate

Community/Civic Activities

  • Silicon Vikings