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The Innovation Paradox

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The Metrics of Innovation

Winter 2017
Bruce Cuthbertson
BRG white paper

Executives face increasing uncertainties in growing their firms. They run the gamut from threats from new startups to changing customer habits to the rapid proliferation of new technologies.

"Executives need to compete with known competitors and deliver profits now, while at the same time they need to prepare for uncertainty and unknown futures. We call this the Executive’s Dilemma."

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