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Global Brand Protection: Challenges and Opportunities

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marcus evans

December 8, 2015
Webinar

Stefan Boedeker discussed trends in how experts and consultants may use surveys to assess brand confusion, as well as damages elements brand owners may claim if it comes to litigation. The three-person panel reviewed leading issues and best practices in global brand protection, including discussions of gray-market issues and strategies, counterfeit products in the marketplace, and the impact of brand protection litigation.

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